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Executive Summary

Creative professional with 15+ years of experience in photography, web, and graphic design. Certified in advanced design, photo, and video software, with strong tech skills used to solve real business challenges. Known for tailoring solutions to meet each client’s unique needs. A hands-on leader who builds strong relationships, adapts quickly, and goes above and beyond to get the job done.  

Education

University of California, Los Angeles 

Master of Fine Arts in Cinematography

2018 – 2019

University of Florida

Bachelor of Science in Telecommunication Production

2015 – 2018

Experience

Hard Rock Rock Shop®

Lead Creative in Design and Photography Direction

Sep. 2020 – Current

  • Lead all product photography, retouching, cataloging, and asset organization across file-sharing platforms to support e-commerce workflows
  • Design and produce digital marketing assets for email, social media, and website, ensuring brand alignment
  • Develop and maintain brand guidelines in collaboration with creative leadership for visual consistency across channels
  •   Manage all image and graphic updates on the Rock Shop website using Salesforce Creative Cloud  
  • Coordinate with cross-functional teams to source materials and samples for product launches and re-shoots
  • Conduct extensive weekly site audits to optimize product imagery and improve conversion and user experience
  • Collaborate with marketing, automation, and retention teams to analyze performance and refine creative strategies

    • Gainesville Fashion Week, Gainesville, FL
    Photography Director, Feb. 2017 – Nov. 2017

    • Direct and photograph models for editorial content
    • Coordinate photographers and videographers for events and studio shoots
    • Manage photo sharing and edit images for publication across platforms

    University of Florida Athletic Association, Gainesville, FL
    Assistant Photographer, Apr. 2016 – Nov. 2017

    • Photograph UF athletic events and athletes in both game and studio settings
    • Edit and transmit images in real time for media use
    • Manage and organize a photo database for quick access to fulfill departmental and media requests

    Television Academy Foundation, Los Angeles, CA
    Cinematography Intern, Aug. – Sep. 2018

    • Shadow ASC Cinematographers on TV sets at Warner Bros., Manhattan Beach Studios, and CBS Studio Center
    • Assist with lighting coordination and learned multi-camera setups, including Steadicam and dolly operations
    • Support pre-production planning and provided on-set assistance across departments

    Publications/Exhibitions

    • Fashion photography published in multiple publications of Home Magazine (June, Oct. and Dec. Issues), Feb. 2017 – Dec. 2018
    • Photography published by Seventeen Magazine for marketing content on Instagram, July 2017
    • Photography used by CNN in CNN Health documentary, Nov. 2016
    • Photography published in Tea Literary Magazine, Orange & Blue Magazine, UF newspaper Alligator, and on the WUFT News Instagram page, Aug. 2015 – 2017
    • Hosted a gallery displaying my portrait and landscape photography, Aug. 2016
    • Photography also exhibited in galleries in Delray Beach, West Palm Beach, and Gainesville, Florida, 2014 – 2017

    Gainesville Fashion Week in Home Magazine, June Issue, 2017

    Gainesville Fashion Week in Home Magazine, Dec./Jan. Issue, 2017-2018

    CNN Health Documentary, Nov. 2016

    Awards/Distinctions

    • Received the May Burton Award for Broadcast Production Excellence within the Telecommunication Department at UF, Apr. 2019
    • My film, I Remember, won 2nd place in the Narrative Category of the Broadcast Education Association Festival of Media Arts, Feb. 2019
    • Wrote, directed, and shot a film that was awarded Best Film and Best Directing at Campus Movie Fest, Feb. 2018
    • Florida Academic Scholars, Bright Futures Scholarship, Aug. 2014 – Apr. 2019
    • Documentary placed 2nd in Sunshine State Awards for race/minority issues, July 2017
    • Selected out of thousands of applicants to be a member of the National Press Photographers Association (NPPA), Dec. 2016
    • Photography placed 3rd in NPPA’s Portrait/Illustration Category, Dec. 2016
    • Completed senior year of high school through the Early Admissions Program at Florida Atlantic University (FAU), Aug. 2014 – May 2015
    • Honors Program and President’s List, FAU, Aug. 2014 – May 2015

    Skills

    • Avid Media Composer
    • Avid Pro Tools
    • DaVinci Resolve
    • Final Cut Pro
    • Photo Mechanic
    • Fluent in Spanish and English
    • Adobe Creative Cloud 
    • Adobe Photoshop
    • Adobe Premiere Pro
    • Adobe Illustrator
    • Adobe Flash
    • Adobe InDesign
    • Adobe Audition

    References available upon request.

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